Tips & Tricks for Using TikTok in Your Business Promotion Efforts in 2023

Tiktok’s capacity to tailor content to each user is unnerving, as though the algorithm knew you better than you knew yourself.

In any case, it’s a fantastic resource for promoters who want to raise brand recognition. You should stay if you want TikTok to be useful in your marketing efforts. It is developing a name for yourself on TikTok and its benefits. Suggestions for making the most of your time with the program. As well as the strategies that have effectively promoted the TikTok brand.

Strategies for Growing the TikTok Community and Brand

We saw some very astounding examples of brand growth on TikTok. It is your chance to make a name for yourself online.

Several strategies are at your disposal for achieving this goal. You should do A/B testing to figure out which choice will yield the best results.

To save you time, we have collected a list of proven strategies for expanding your TikTok following.

Create Work That Will Interest Other People To Read

TikTok is popular among the younger generation. Around 42% of HootSuite’s user base consists of people in their 20s and 30s. So, it’s preferable to have all productions aimed straight toward this audience.

One great way to do this is to create entertaining and easygoing content. Be creative with your store’s window displays to attract more customers. The trick is to create content that people want to see. Participate in challenges, come up with your own popular hashtags, or just follow those of others.

Ensure You’re Using the Right Hashtag

You must utilize hashtags in your social media postings if you want them to be seen. The fact that a hashtag is trending does not give you a license to utilize it in every single line of your video. The use of hashtags is restricted to just relevant discussions.

You may also use analytics to track the performance of your hashtags. Nevertheless, you’ll need to learn how to find popular TikTok hashtags before you can follow.

Explore your FYP, your followers’ watched videos, and even your rivals’ profiles may all provide you with valuable insight into emerging hashtag trends.

Making the most of user-created material

User-generated content is an effective advertising technique across all platforms, and TikTok is no exception. It’s an easy, low-cost, and successful way to advertise your business.

As the customers themselves produced it, this data appears more organic. As you add this content to your channel, you will see a rise in viewers’ interest and confidence in your channel.

The reliability of user-generated content (UGC) is seen as higher by customers than that of ads for the same brand, reports Business Wire.

Remember to reference your sources when sharing anything online correctly. This little nudge encourages communication between businesses and their target audiences.

Acquire Involvement from Influential People

The endorsement of important people boosts the organic sincerity of their messaging. Finding the right TikTok influencer might be pretty beneficial to your company.

They are at the forefront of their area, contributing new ideas and intriguing perspectives. Working with either micro- or macro-influencers might be beneficial, depending on the needs of your business.

A macro influencer might have hundreds of thousands, or even millions, of followers. They’re huge but not entirely on par with Hollywood heavyweights. Because of this, the term “micro-celebrities” has come to be used to refer to them.

You may utilize them to reach a wider audience and raise awareness of your company.

The micro-influencers represent the polar opposite. Micro-influencers don’t have as many followers as macro-influencers, but their fans tend to be more engaged.

Using micro-influencers is a great way to boost involvement.

According to’s survey of over 100,000 influencer profiles, the engagement rate for influencers with fewer than 1,000 followers is 7.2%. There was a 1.1% engagement rate among those with over 100,000 followers.

Expose Your Work Elsewhere

Cross-posting is a tried and true marketing strategy that helps you establish your brand by keeping your messages consistent across all your platforms.

Cross-posting, in its simplest definition, is sharing content across many online channels. Nevertheless, providing information in this manner by hand can be quite time-consuming.

When advertising your business across several channels, use a social media scheduling and management software like Publer to save time and effort.

Publer can automate your scheduling across the board. You may always recycle existing content if you’re short on time or resources but want to create a regular campaign.

But don’t feel compelled to use cross-posting because it exists. For guidance on cross-posting, check out this helpful tutorial.

Do something productive other than simply posting adverts.

If you’re just selling things, you can’t expect people to take your brand seriously. If you want ads, you have to go after them.

You risk damaging your brand’s reputation if you rely solely on paid promotion.

Instead, learn to balance bought marketing with organic TikToks for maximum impact. TikTok users are 20% more likely to prefer user-generated content after seeing a sponsored commercial.

Carry Out Analytical Work

Doing campaigns in tandem with data collection and analytics is the greatest method to guarantee the success of your brand. Engagement and reach are two TikTok measures that may help your business see which strategies are working and which need some tweaking.

Also, you will find out what specific topics your audience finds most attractive. TikTok’s algorithm only recommends videos it thinks you’ll like.


TikTok has quickly become the go-to platform for sharing entertaining yet brief video clips with friends and family. To use its massive user base, engaging content, and eCommerce-friendly platform to boost brand awareness, think about the following.

  • TikTok consumers place a higher value on authentic content than they do on brand-sponsored advertisements.
  • Advertising on TikTok using UGC is an easy and inexpensive option.
  • By forming alliances with well-known figures in your industry, you might potentially increase brand awareness and participation.
  • Add some fun to your writing by hosting contests or hosting games.
  • Learn from your data what strategies are working best.
  • Remember that you don’t need expert dance skills to succeed on TikTok.