TikTok Advertising: A Quick Guide To Use Ads For Brand Growth

TikTok is the world-famous social media platform and the most downloaded app in recent history. Leverage the power of TikTok by sharing attractive videos to gain visibility among 1 billion monthly active users and 3 billion downloads worldwide, which makes TikTok essential for advertising. TikTok has introduced several advertising features to help brands reach their target audience. 

Whether you want to sell your products or services or drive traffic to your targeted website, TikTok advertising gives you great returns on your ad spend. With TikTok ads, you can reach a young audience and people who love your content. TikTok introduced its lead generation tool to help brands and businesses generate more leads. Are you wondering how to run ads on TikTok? In this quick guide, you’ll learn how to create ads and make the most out of TikTok. 

Who To Advertise On TikTok?

Anyone targeting a younger generation can use TikTok ads for their business growth. But TikTok isn’t just for younger people anymore. Here are some essential TikTok core demographic:

  • 25% of users in the US aged 10 to 19 use TikTok
  • 22% of TikTok users are between 20 to 29 years of age
  • Only 11% of users are above 50 years

So, if you target audiences in the younger generation, TikTok is the perfect platform to kick-start your business marketing. 

Types of TikTok Ads

Advertisers can use several types of TikTok ads to promote their products or services. 

Top View Ads

These ads will appear at the top of user feeds immediately when they open up the TikTok application. Running TopView ads on TikTok grab user attention and build brand awareness. According to the research, Top view ads rank first in engagement and generate 67% of business sales.

In Feed Ads

Publishing In-feed ads display when a user scrolls their For You page and appears on the full-screen sound videos with native content. Create your In-feed ad more funny and engaging to attract many audiences. It is one of the most common TikTok advertising formats. 

Branded Hashtags Ads

The best choice for your business enhancement is to choose to run branded hashtag ads. It offers the challenge to potential audiences around your branded hashtags. These ads can be used to generate brand recognition on TikTok and share as the user-generated content. 

Branded Effect Ads

The brand effect ads work like filter ads on other platforms. With these ads, brands can create branded AR effects that your audience can apply to their videos. These ads can improve user engagement, brand awareness, and user-generated content(UGC). 

Spark Ads

These spark ads are relatively new and allow the advertiser to share organic and UGC content in their advertising. These ads function similarly to boost posts on other platforms. You can set your advertising budget behind your UGC or organic content, spark ads direct users to your profile or product landing page. 

TikTok Advertising Best Practices

Creating an ad is quite easy on TikTok, but making an ad that effectively attracts a new audience and customers is a little challenging. Here are a few tips to keep while creating a TikTok ad campaign. 

Tip 1: Create Engaging Content

TikTok appeals as a benefit for brands to reach a younger generation that loves entertaining, exciting, and fun content. Share compelling TikTok videos to boost your video engagement and brand visibility. The popular TikTokers always have the habit of purchasing TikTok likes to improve their account growth and engagement faster because TikTok likes is essential to gain credibility from the user side. The biggest advantage in creating TikTok videos helps you to grab audience attention and convert viewers into real TikTok followers.

Tip 2: Be Consistent

Consistency in posting is essential on TikTok because the TikTok algorithm favours consistent brands. Posting content regularly will help you show your content in your audience’s feeds, which will increase TikTok likes and views. 

Trends on TikTok are always viral on the platform, as it helps you to generate more engagement and followers to your profile. You must follow trending music, and hashtags, add filters to reach a new audience and increase TikTok video likes and views. 


In recent years TikTok is becoming one of the best platforms for marketers and businesses to grow their audience and expand their brand reach. With TikTok advertising, you can reach your target audience in different countries, helping you to enhance your business reach and awareness. I hope this article will help you to start TikTok advertising to generate more sales and traffic to your target websites.